1. Growth Hacking
Marketers already work with everyone within the office, but growth hacking has transformed cooperation from a requirement to a necessity. By rapidly experimenting across development and marketing channels, companies are ready to identify the foremost efficient ways to grow. Marketers can team with developers, designers, and other departments to gather the targeting data necessary to style marketing experiences that capture customer attention.
Larger companies like Uber, Dropbox, and Airbnb have blown up using this system . once you join Dropbox, you’re given a free gigabyte of space. If you would like additional free space, you merely got to convince your friends to hitch the service employing a link specific to your account. Your friend gets a free gigabyte of space for using that link, Dropbox gives you another free gigabyte of space, and Dropbox gains yet one more user. It’s a win-win scenario.
I think 2018 are going to be the year smaller companies adopt an identical approach. this is often large because tools have emerged that make growth hacking possible without a robust coding background.
2. Programmatic Marketing
Most marketers have heard of programmatic marketing at now , but few skills to try to to it well. which will change by the top of this year, particularly for B2B companies.
New exchanges for programmatic are on the increase . Many long-term holdouts, like LinkedIn, have begun to supply improved options for targeting audiences.
3. Facebook’s Real-World Tools
Digital marketing mainly exists online but Facebook (full disclosure: my company is a member of the Small Business Council of Facebook) offers resources that will take the physical world by storm. Store visits, as an example , allows companies with multiple locations to simply promote their businesses to people within the area. We’ve began to use this tool to manage to advertise for about 30 Dairy Queen locations along the West Coast , sparking much higher ROI conversions than usual.
Facebook has also unrolled an offline conversions tool, which helps companies see which transactions in physical locations stem from people engaging with Facebook ads. This eliminates any guesswork associated with advertising ROI, allowing you to ascertain exactly what proportion business your online ads generate.
4. Voice Control
Voice Control Amazon Alexa and Google Home have truly arrived. As more consumers become comfortable hosting always-on microphones in their houses, marketers will soon have opportunities to require advantage of this unprecedented access.