1. Search Engine Optimization (SEO)
In terms of layman, program optimization or SEO is actually tweaking your website so that searching occurs naturally or organically leads to Google, Yahoo Bing or the other program .
Google updates its algorithms regularly in order that only the relevant results come up. From that perspective, many experts say that SEO is dead and therefore the effort is futile. However, the reality is that Google tries to stop algorithm manipulation and filters sites that don’t need to get on the highest of SERPs (Search Engine Result Pages).
So there’s little question you ought to invest in SEO work. The technicalities of content and question matching, spidering, indexing and reading non-text information should be discussed on your website.
Remember, it’s the foremost cost-effective marketing strategy which will bring organic traffic to your business.
2. Search Engine Marketing (SEM)
Search Engine Marketing or SEM is that the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it’s also called Paid Search Marketing. The universe of SEM is diverse and sophisticated .Based on your business structure, you’ll choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model. There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the foremost popular. SEM also includes ads shows, re-targeting searches & Site Remarketing, Mobile Marketing and Paid Social Advertising. you’ll choose a single-point strategy like PPC, or choose an entire SEM strategy, including Display and Retargeting.But whatever you are doing , confirm your work is managed by experts It can cause the costs to go haywire as wrong planning.
3. Content creation
Research shows that content creation can be a decisive marketing tool in 2014. All recent changes to Google’s algorithm, whether it’s Panda, Penguin or Hummingbird, refer to the very fact that content is that the most vital metric while filtering search results.
Including blogs, white papers, e-books, case studies, manuals, challenging and answering posts, forums, news and updates, photos, banners, infographics, podcasts, webinars, videos, etc. or content for microblogging and social media sites.
You can be creative and make content on any subject, then indirectly connect it to your business skilfully. you’ll wish to read our article on the way to include content and market your startup or business freed from cost.
Also, you would like to customize your content for various platforms. for instance , the content for mobile phones should be crisp and short.
Remember, an efficient strategy will engage your readers and leave them curious about more information from you. Good content is shared and is that the best way for branding your business.
4. Social Media Marketing (SMM)
SMM or social media marketing is an offshoot of your SEM initiative. This involves driving traffic through social sites such as Facebook, Instagram, Twitter, Pinterest, Google, Linkedin, etc. to your pages or company.
As we mentioned above, good content is shared and liked.So create and customize content for various social media platforms. Remember to be prolific and original; you would like to interact with users on a day to day , a minimum of four to 5 times each day . Your SMM efforts are often especially helpful for branding and driving sales.
5. Display Advertising
This again may be a subset of your SEM efforts. you’ll use a spread of display advertising formats to focus on potential audience – be it text, image, banner, rich-media, interactive or video ads.
You can customise your message supported interests, content topics, or the position of the customer within the buying cycle.
However, note that alphanumeric display Advertising is comparatively costly. you would like experts to drive good ROI for your business.
6. Retargeting and Remarketing
Essentially, Retargeting or Remarketing may be a strategy to focus on customers who have already visited your website. it’s supported cookie technology.
Retargeting has emerged as a preferred strategy, as you target customers who have already shown interest in your business; and the conversion rate is therefore high.
With an effective email marketing program, you can manage email lists assisted by several variables, including the likes and dislikes of clients, and spending habits, which are separated. Visualise your strategies supported the customers’ buying cycle.
7. Mobile Marketing
According to a report, Mobile Marketing are going to be worth $400 billion by 2015 within the US alone.
We strongly recommend you are trying out Mobile Marketing. Remember, the web site , apps and content should be customized for mobile devices.
By 2016, mobile devices are expected to succeed in 2.6 billion units worldwide. With an effective email marketing program, you can manage email lists assisted by several variables, including the likes and dislikes of clients, and spending habits, which are separated.
8. Interactive Marketing
Make sure your advertising strategy engages the potential customer during a conversation.
With an effective email marketing program, you can manage email lists assisted by several variables, including the likes and dislikes of clients, and spending habits, which are separated. invited to supply feedback.
Use tools like widgets and opt-in features to form your website interactive, solicit feedback and track user behaviour.
Engage with the purchasers actively and customize offers supported their preferences and browsing activities.
9. Viral Marketing
Viral Marketing may be a strategy where a singular content spreads exponentially online, because the content is appreciated, shared and liked immensely.
This is an excellent thanks to brand and drive traffic to your website.The content can take any format; all you would like is to be creative.
10. Email Marketing
When you send a billboard message through email to an inventory of potential customers, the strategy is named Email Marketing.
With an effective email marketing program, you can manage email lists assisted by several variables, including the likes and dislikes of clients, and spending habits, which are separated.Remember to send personalized emails; this helps to build trust.
11. Affiliate Marketing
Affiliate Marketing may be a performance-based marketing program, where you pay publishers who bring you customers. The performance could also be supported conversions – promotions, leads or just sales.
You may wish to be a part of the affiliate programs of various publishers. Essentially, the publishers will give you space on their websites to advertise your business and help drive conversions; and the revenue process has been enabled by you paying them.
You may avail the assistance from an Affiliate Network, which can offer you an outsized base of publishers, and other benefits like tracking and reporting technology.
Affiliate Marketing is particularly useful for startups, because it will usher in more traffic to their business through high-traffic sites.
In essence, Affiliate Marketing may be a win-win situation for both the merchants and publishers.
Affiliate Programs run sites such as Amazon, eBay, LinkShare and Flipkart. Many online companies with appreciable traffic also have their own affiliate programs.
12. Digital Media Planning and Buying
Many online companies with appreciable traffic also have their own affiliate programs.
Whether in driving sales or conversions, introducing a new brand or supporting a long-term brand, or shifting consumer behavior, the media agency aims to thrive in different platforms and formats in the specified audience. This studies the scope and frequency of different applications on the web and mobile.
The agency works with different partners and buys relevant space and concepts . this is often called Media Buying.
Media Buying and Planning basically includes all of the approaches we’ve discussed above..
13. Web Analytics
Perhaps, the foremost important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to gather , measure, understand, analyse, plan, report and predict the online activities for your business.
Web Analytics shouldn’t be confused with Web Statistics. As against simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.
Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat are some of the essential Web Analytics resources.
It goes without saying that each advertiser should use Web Analytics to know his business and improve the ROI and conversions.
It is important that you simply use different marketing strategies for your business then determine which work best. In most cases, it’s the mixture of the many strategies which will serve your objectives.
Digital Marketing may be a dynamic medium and you ought to always be adapting to the changes.Use an internet Analytics tool to trace performance and plan your next move.